Panthère de Cartier

Indomitable and wild, the panther fascinates. Her power of attraction is all the stronger because it is paradoxical: both predatory and protective, it is the guardian of a secret territory where the vitality and beauty of the world coexist. In its latest campaign, Cartier returns to the original footsteps of its emblematic animal embodied by Vanessa Kirby, ambassador of La Panthère.

In the eyes of the panther

The pop icon V (Kim Taehyung) has the same creative spirit and magnetic gaze as the panther. This kinship of character makes this artist, considered one of the most talented of his generation, an ideal Cartier ambassador to wear Panthère de Cartier jewellery creations.

The Panthère Head

From the ears to the jaw, eyes and nose, the aesthetic tension lies in the scale of the design, which is clean and precise.  The panther head is characterised by its true-to-life design that emphasises the depth of every magnetic detail. 

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Panthère savoir-faire


Design, gem mounting, paving, setting: all of these steps contribute to one objective, to reproduce the spirit of the animal.
The idea is not to imitate but to pay homage, to breathe life into the animal and bestow it with a personality.